In case you’re wondering, “Who are the really lovely and nerdy people behind all this?”


Clive Goodinson

Clive Goodinson

Founder / CEO

  • Started Pixton in his “garage” in 1879.
  • Earned a Master of Science degree studying woodpeckers.
  • Believes imagination could be “some kind of portal to the quantum multiverse.”
  • One of the above statements is not entirely accurate.
Louis Wiyono

Louis Wiyono

Lead Illustrator

  • Was supposed to be his dad’s protégé as a pro tennis player, but somehow chose to be a pro doodler instead.
  • Has been working on Pixton with Clive for more than a decade, 6 years of which without seeing his face even once.
  • Managed to read all editions of Indonesian-translated Encyclopaedia Britannica (including the index ed) by the age of 14.
Sidney Main

Sidney Main

Product Manager

  • Loves to make someone’s day better.
  • Has never been on a plane.
  • Is able to change the topic of any conversation with one smooth segue.
  • Relates a lot in life to Harvest Moon.
  • Starts a lot of stories with “I saw this video on TikTok…”
Ray Marasigan

Ray Marasigan

Lead Designer

  • Has designed many things over many years and continues to design many more things.
  • Designed something that made it into the MOMA.
  • Runs places.
  • Would like to create other things that get into the MOMA.
Joe Mazzaro

Joe Mazzaro

Content Manager

  • New Yorker living in South Carolina working for a Canadian company.
  • Crackerjack content director.
  • Artist and graphic designer flanked by a better artist and a better graphic designer.
  • Was into Pixton before it was cool.
Dan Arc

Dan Arc

Lead Developer

  • Has visited two world wonders, but still isn’t satisfied.
  • Loves all forms of storytelling, and would have gone into film if computers hadn’t existed.
  • Can’t wait to go for a casual walk on Mars.
  • Has a serious sweet tooth. There is always room for more pie.

Ana Carvalho

User Support Specialist

  • Could not survive in a world without coffee.
  • Has started over 5 different university courses (including chemical engineering) but somehow ended up in Theatre.
  • A plant mom.
  • Has played every version of The Sims available to mankind.
  • Has appeared in a hallmark movie!

Nick Bedo

Lead Research Analyst

  • Can spend days solving a single sudoku.
  • Is very good at waking up in the middle of the night to feed the cats.
  • Loves the process of creating stories, and has hours of voice memos to prove it.
  • Got a PhD studying how brains learn how to read.
Erlin Kuswandi

Erlin Kuswandi

Content Producer

  • Did ballet for 12 years.
  • Thinks Hercule Poirot is the better detective than Sherlock Holmes.
  • Still having trouble pronouncing the English words “three” and “food”.
  • Remembers the look of thousands of Pixton characters’ outfit combos by heart.
Sam Levin

Sam Levin

Educator Communication Specialist 

  • Taught elementary school for 4 years.
  • Will go out of her way for an aesthetic café with good coffee.
  • Has 6 screws and 8 metal rods in her back (getting through airport security is surprisingly a breeze).
  • Owns twelve pairs of Nike sneakers (her faves are her orange Air Jordan 1 Mids).
Tammy McGraw

Tammy McGraw

Chief Guru

  • Has had many careers: artist, teacher, administrator, researcher, government bureaucrat, business executive, consultant.
  • Has had mini careers: pizza maker, squeegee roller operator.
  • Is a doctor, but not the really useful kind.
  • Prefers a night sky to a night on the town.
  • Plans to be the last person on Earth to create a Facebook account.
Keagan Riccuiti

Keagan Riccuiti

Frontend Developer

  • Knows tons of trivia with no practical application.
  • Moved to tears when he thinks about space too much.
  • Hosts D&D games weekly but thinks about D&D always.
  • Cannot find things seconds after putting them down.
  • Programming is the first job that's ever made him want to go to work.
Mustafa Al-Ani

Mustafa Al-Ani

Full-stack Developer

  • Has lived on 3 continents, 3 to go (Antartica is too cold for me!).
  • A passionate developer and an ex-Orthodontist.
  • Food lover! Pizza every day! Always back up Nutella stock to not run out!
  • Always ready for chess or Call of Duty Challenge.
  • Addicted to the anime world since 2004.

Henny Yulianti

Content Producer

  • Has illustrated and published several children’s books in the past.
  • Daughter’s name is her gamer tag.
  • Grows her own vegetables.
  • Has manipulated more than 10,000 Pixton assets so far.

Ivan Sanyoto

Content Producer

  • Graphic designer at heart.
  • Heavily influenced by music, edgy movies and art.
  • Thinks Collective Soul is the greatest band of all time.
  • Avid collector of 80s era vintage toys.
  • Creator of worlds.



  • Louis’ second-in-command visualizer since 2002.
  • Draws horses like no other.
  • Prefers music playlists that are stuck forever in the 80s / 90s.
  • Master of vector drawing.